Alf DaFrè

Modularity and precision, from the Treviso area

Origin: Italy Founded 1951

The adventure begins in 1951 in a woodworkers' cooperative in Francenigo, Veneto, under the name Artigiana Legno Francenigo. Taken over by the Piovesana brothers, the manufacture quickly distinguished itself in bedroom furniture before broadening its scope. In 2008, the merger with the Da Frè family — represented by Flavio Da Frè, now head of Design & R&D — gave birth to the name Alf DaFrè and the guiding vision: to create spaces where furniture adapts to people, not the other way around.

From its 150,000 m² of production facilities in the Treviso area, Alf DaFrè delivers modular storage systems, beds, sofas and kitchen solutions all made entirely to order — with no standard sizes, infinite personalisation options, at the cost of industrial production.

Products

Associated designers

Maria Cristina Piovesana

CEO of the Alf DaFrè group, Maria Cristina Piovesana embodies the family continuity and international ambition of the brand. Under her leadership, the manufacture has opened a Milanese flagship store, launched proprietary personalisation technologies (UNO System, 100.1 System) and affirmed its commitment to sustainable production rooted in the Venetian territory.

Flavio Da Frè

Head of design and R&D, Flavio Da Frè is the creative engine of the group. His responsibility is to translate contemporary trends into modular systems capable of adapting to any living space. His approach blends engineering precision with designer sensibility, ensuring that every Alf DaFrè piece is as beautiful to the eye as it is rigorous in its construction.